Creative Direction / 3D animation / CGI Development
Carbliss was starting a new partnership with the Detroit Red Wings and was in need of new creative to support their product being sold at Little Caesars Arena – in Detroit, Michigan. We leaned into this opportunity by providing CGI and 3D product animations for around the ice on digital dashers, menu boards and arena displays. The goal was to energize the product and capture attention of fans at the point of sale. Role: Creative Director & Studio lead
CGI artist: Luke Wittig
Creative Direction / Video / Photography
Each year, Mack Trucks puts a large production together to highlight their owners and customers, while capturing content to be featured in their annual calendar. We created an entire schedule based on the locations and traveled to each selected customer to hear their story and capture their truck(s). Our involvement for the 2024 Mack Trucks Calendar content shoot spanned across the US and Canada. Role: Creative Director & Project Lead
DOP: Dave Jackson
Creative Direction / Design / Brand Strategy / Video / Photography / Web Design
The work we did helped elevate the Mystic brand to an established position as one of the most premium and luxury boat builders in the marine industry. Role: Creative Director & Studio lead
Creative Direction / Video / Photography
Coastal Waste & Recycling added its first battery-electric refuse vehicle, the Mack® LR Electric model. Coastal is not new to the Mack brand. The privately owned solid waste and recycling company, which is headquartered in Boca Raton, Florida, has 25 locations in Florida, Georgia and South Carolina and operates more than 700 vehicles, with more than half of them being Mack models. The goal of this production was to capture the new LRE being introduced to Coastal’s fleet – on the job and ready to work.
Pompano Beach, FL
Creative Direction / Design / Brand Strategy / Video / Photography
Lead cross-functional creative efforts for Ponsse North America. Primary function was to develop ideas and concepts related to a variety of marketing strategies across design, video and digital projects. Collaborated with entire North America team, while aligning with the strategic goals of the global Ponsse team and supporting their marketing efforts.. Role: Multimedia Design Lead
Creative Direction / 3D animation / CGI Development
Partnered with Trek Bicycle to develop compelling 3D renders and animations that told a story about their newest global product launch – the Madone 7 SLR road bike. This project went on to win a National Addy Award. Role: Creative Director & Studio lead
CGI artist: Luke Wittig
Creative Direction / 3D animation / CGI Development
Worked alongside Mercury Marine to develop compelling 3D renders and animations that told a story about their newest global engine launch – the V10 Verado 350 and 400 outboards. The team provided complex storyboards, animation ideas and executed all 3D product renders for the project. Role: Creative Director & Studio lead
CGI artist: Luke Wittig
Creative Direction / Design / Brand Strategy / Video / Photography
While working on the Kohler hospitality account, these ideas were created for an “outrageous" campaign for The American Club Resort and other Kohler Hospitality brands. Role: Art Director
Creative Direction / 3D animation / CGI Development
Worked alongside Mercury Marine to develop compelling 3D renders and animations that told a story about their newly launched electrified outboards – Mercury Avator. The team provided animation ideas and executed all 3D product renders for the project. Role: Creative Director & Studio lead
CGI artists: Luke Wittig / Isaiah Bednar
Creative Direction / 3D animation / CGI Development
Partnered with Trek Bicycle to develop compelling 3D renders and animations that told a story about their newest product launch – the Velocis helmet. Role: Creative Director & Studio lead
CGI artist: Luke Wittig
Creative Direction / Brand Development / Design / 3D animation / CGI Development
Helped evolve the powerful Mercury Racing brand, as it firmly established itself as the engine performance leader in the marine industry. Work on the brand included hands-on design, brand strategy and development – including a 2022 brand refresh, social content, launch content, 50th Anniversary visual exploration, and other global marketing efforts. Role: Creative Director
CGI artist: Luke Wittig
Creative Direction / 3D animation / CGI Development
Partnered with Trek Bicycle to develop compelling 3D renders and animations that told a story about their newest product launch – the Ballista helmet. Role: Creative Director & Studio lead
CGI artist: Luke Wittig
Creative Direction / 3D animation / CGI Development
Partnered with Navico Group (Brunswick) to develop compelling 3D renders for a relaunch of their Simrad NSX product. For this project, we sourced VO talent, stock music and directed/produced the entire launch video – including storyboarding. Role: Creative Director & Studio lead
CGI artists: Luke Wittig & Isaiah Bednar
Creative Direction / 3D animation / CGI Development
Partnered with Trek Bicycle to develop compelling 3D renders and animations that told a story about their newest global product launch – the electrified Domane+ SLR road bike. Role: Creative Director & Studio lead
CGI artists: Luke Wittig / Isaiah Bednar
Creative Direction / 3D animation / CGI Development
Partnered up with Fives to develop some 3D renders and animations that demonstrated how their VTM-1600 machine operated. It’s difficult to safely get a camera inside of a working machine, so CGI was going to provide the best result to tell this operation story. The team provided animation ideas and executed all 3D product renders for the project. Role: Creative Director & Studio lead
CGI artist: Isaiah Bednar
