Creative Direction / 3D animation / CGI Development
Carbliss was starting a new partnership with the Detroit Red Wings and was in need of new creative to support their product being sold at Little Caesars Arena – in Detroit, Michigan. We leaned into this opportunity by providing CGI and 3D product animations for around the ice on digital dashers, menu boards and arena displays. The goal was to energize the product and capture attention of fans at the point of sale. Role: Creative Director & Studio lead
CGI artist: Luke Wittig